DiMarzio is best known for its revolutionary direct-replacement guitar pickups. With legendary musicians such as Steve Vai, Joe Satriani, Paul Gilbert, John Petrucci, Chris Broderick, Andy Timmons, Steve Morse, Greg Howe, Earl Slick, John 5 and Billy Sheehan on its roster of players. The company has sold millions of pickups worldwide and become an integral part of music's cultural history. Established in 1972 by Larry DiMarzio himself.